The Authority-Building Website Starter Kit

Everything you need to craft a website that positions you as the go-to expert and turns visitors into clients.

Stop Winging Your Website

Your site feels like it’s been pieced together over time — a random mix of fonts, colors, and copy that doesn’t flow. Visitors land there and get lost instead of taking action.

Scattered Pages, Scattered Results

Instead of guiding people to book, buy, or subscribe, your site leaves them confused. You know you’re losing sales, but you’re not sure where to start fixing it.

Missed Opportunities Everywhere

Your website could be building authority, attracting clients, and working behind the scenes to grow your business. But right now? It’s just sitting there.

It Should Work Harder For You

The way you make sales online in 2025 is not the same as it was five years ago.

Pretty graphics and a patched-together site aren’t enough anymore. Your clients expect seamless websites, clear messaging, and a brand that feels intentional.

The problem? Most coaches and service providers are still guessing their way through — and it’s costing them clients every single day.

This kit gives you the exact tools and structure to stop winging it and start building a website that works as hard as you do.

Go From Pieced-Together Pages to an Authority-Building Website

Here’s everything you get with the kit:

Complete Website Planning Checklist

The exact step-by-step roadmap to go from scattered ideas to an authority-building website that works.

Plus these hot bonuses: 

Authority-Building Homepage Workbook

Guided prompts to help you write clear, client-attracting copy for the most important page on your site.

Canva Brand Identity Template

Quickly pull together fonts, colors, and visuals into a cohesive style board you can use everywhere.

Trusted Tools & Platforms Guide

My personal recommendations for the platforms and tools I use to run my business.

Done-for-You ClickUp Workspace

Import this ready-to-go ClickUp workspace and instantly have your website project organized with tasks, links, and resources in one place.

20% Off All Templates

Save on any premium website template in my shop when you’re ready to upgrade.

The Website Photo Playbook

Learn the 5 must-have shots every website needs, plus tips to prepare before you hire a photographer.

The Authority-Building Website Starter Kit + bonuses is packed with everything you need to map out and organize your website like a pro.

Total Value: $297+
Your Price Today: Only $27

Who It’s For

You want to build authority + trust in your niche, but your current site is sending mixed signals and making you look less professional than you really are.

The Authority-Building Website Starter Kit is for you if…

You’re ready to grow your list, but your website isn’t set up to capture leads or guide visitors into your world.

You know your confusing site is costing you clients — people land there, get overwhelmed, and click away before they ever book a call or join your program.

You’re tired of a pieced-together website where nothing matches, sections feel random, and it doesn’t reflect the quality of your work.

You crave a streamlined process for booking clients or calls, but right now it’s scattered and hard to manage.

You want a website that works for you behind the scenes—so you can spend more time coaching, creating, and actually serving clients.

Meet Your Guide

I’m Amber, founder of Brand Alchemy. Since 2015, I’ve worked with more than 150 entrepreneurs, coaches, and service providers to design brands and websites that actually work—building authority, attracting clients, and generating real results.

I know how overwhelming it can feel to piece a site together on your own. That’s exactly why I created this starter kit: it’s the same framework I use with my clients, simplified so you can stop guessing and start creating a website that supports your business growth.

My clients have been featured in

14-Day Risk-Free Guarantee

I believe in this kit so much that I’m taking on all the risk for you. If you dive in and decide it’s not the right fit, simply email me within 14 days of purchase and I’ll refund you in full.

This isn’t meant to be another PDF collecting dust — this one gets put to work, or you get your money back.

Ready to Go From “Just Another Coach” to the Go-To Authority?

Here’s everything you get with the kit:

Complete Website Planning Checklist

The exact step-by-step roadmap to go from scattered ideas to an authority-building website that works.

Plus these hot bonuses: 

Authority-Building Copy Workbook

Guided prompts to help you write clear, client-attracting copy for every key page on your site.

Canva Brand Identity Template

Quickly pull together fonts, colors, and visuals into a cohesive style board you can use everywhere.

Trusted Tools & Platforms Guide

My personal recommendations for the platforms and tools I use to run my business.

Done-for-You ClickUp Workspace

Import this ready-to-go ClickUp workspace and instantly have your website project organized with tasks, links, and resources in one place.

20% Off All Templates

Save on any premium website template in my shop when you’re ready to upgrade.

The Website Photo Playbook

Learn the 5 must-have shots every website needs, plus tips to prepare before you hire a photographer.

Total Value: $297+
Your Price Today: Only $27