Your site feels like it’s been pieced together over time — a random mix of fonts, colors, and copy that doesn’t flow. Visitors land there and get lost instead of taking action.
Instead of guiding people to book, buy, or subscribe, your site leaves them confused. You know you’re losing sales, but you’re not sure where to start fixing it.
Your website could be building authority, attracting clients, and working behind the scenes to grow your business. But right now? It’s just sitting there.
Pretty graphics and a patched-together site aren’t enough anymore. Your clients expect seamless websites, clear messaging, and a brand that feels intentional.
The problem? Most coaches and service providers are still guessing their way through — and it’s costing them clients every single day.
This kit gives you the exact tools and structure to stop winging it and start building a website that works as hard as you do.
Complete Website Planning Checklist
The exact step-by-step roadmap to go from scattered ideas to an authority-building website that works.
Authority-Building Homepage Workbook
Guided prompts to help you write clear, client-attracting copy for the most important page on your site.
Canva Brand Identity Template
Quickly pull together fonts, colors, and visuals into a cohesive style board you can use everywhere.
Trusted Tools & Platforms Guide
My personal recommendations for the platforms and tools I use to run my business.
Done-for-You ClickUp Workspace
Import this ready-to-go ClickUp workspace and instantly have your website project organized with tasks, links, and resources in one place.
20% Off All Templates
Save on any premium website template in my shop when you’re ready to upgrade.
The Website Photo Playbook
Learn the 5 must-have shots every website needs, plus tips to prepare before you hire a photographer.
You want to build authority + trust in your niche, but your current site is sending mixed signals and making you look less professional than you really are.
You’re ready to grow your list, but your website isn’t set up to capture leads or guide visitors into your world.
You know your confusing site is costing you clients — people land there, get overwhelmed, and click away before they ever book a call or join your program.
You’re tired of a pieced-together website where nothing matches, sections feel random, and it doesn’t reflect the quality of your work.
You crave a streamlined process for booking clients or calls, but right now it’s scattered and hard to manage.
You want a website that works for you behind the scenes—so you can spend more time coaching, creating, and actually serving clients.
I’m Amber, founder of Brand Alchemy. Since 2015, I’ve worked with more than 150 entrepreneurs, coaches, and service providers to design brands and websites that actually work—building authority, attracting clients, and generating real results.
I know how overwhelming it can feel to piece a site together on your own. That’s exactly why I created this starter kit: it’s the same framework I use with my clients, simplified so you can stop guessing and start creating a website that supports your business growth.
I believe in this kit so much that I’m taking on all the risk for you. If you dive in and decide it’s not the right fit, simply email me within 14 days of purchase and I’ll refund you in full.
This isn’t meant to be another PDF collecting dust — this one gets put to work, or you get your money back.
Complete Website Planning Checklist
The exact step-by-step roadmap to go from scattered ideas to an authority-building website that works.
Authority-Building Copy Workbook
Guided prompts to help you write clear, client-attracting copy for every key page on your site.
Canva Brand Identity Template
Quickly pull together fonts, colors, and visuals into a cohesive style board you can use everywhere.
Trusted Tools & Platforms Guide
My personal recommendations for the platforms and tools I use to run my business.
Done-for-You ClickUp Workspace
Import this ready-to-go ClickUp workspace and instantly have your website project organized with tasks, links, and resources in one place.
20% Off All Templates
Save on any premium website template in my shop when you’re ready to upgrade.
The Website Photo Playbook
Learn the 5 must-have shots every website needs, plus tips to prepare before you hire a photographer.