Brand Alchemy was founded in 2016 with one goal:

Getting here wasn't exactly a straight line. I spent my college years trying on majors that never quite fit, eventually dropping out and landing at my local food co-op — where I stayed for years while I figured out what I actually wanted. What I knew was simple: I wanted to be creative every day and work for myself. Everything else was still fuzzy.

In 2012, right after my first daughter was born, I picked up a camera. The photos on my phone weren't cutting it and I wanted to capture everything. I became obsessed with learning — photography led to design, and design stopped feeling like a skill and started feeling like a calling. In 2015 I left the co-op, started Brand Alchemy the following year, and haven't looked back since.

Over the past 10+ years I've worked on hundreds of brand and web design projects for clients across the country — coaches, course creators, service businesses, and entrepreneurs at every stage. That breadth of experience taught me a lot about what works, what doesn't, and what most designers get wrong. It also taught me where I wanted to focus.

That focus is here — in Northwest Arkansas, with the contractors, clinics, salons, agencies, and service businesses that make this community worth living in. I spent enough years at the co-op to believe deeply that local dollars spent locally matter. 

Choosing to work primarily with businesses in my own backyard isn't just a business decision — it's a values one.