I knew from an early age that the “traditional” life wasn’t for me. During my college years, I tried on countless majors but just couldn’t find the right fit. I eventually dropped out and started working at my local co-op while I tried to figure it out.
All I really knew was that I wanted to be creative every day and be my own boss.
Fast forward to 2012: I’d just given birth to my first daughter when I picked up a camera for the first time because the grainy photos on my early model smart phone just weren’t cutting it. I quickly became obsessed with learning all things photography… which eventually led me to design - and I fell in love.
I quit my job in 2015 (yep, I was still at the co-op) and started Brand Alchemy the following year. Since then I’ve worked on hundreds of brand & web design projects for clients all over the world.
I’m SO over the flawless grids and the illusion of perfection that’s plagued the digital space for years. I want raw, unfiltered connection. My goal is to always show up as myself - the sober, newly ADHD diagnosed, single mom that also happens to run this business. 🙂
Being a good person isn’t a fad. I believe that everyone deserves respect, no matter their race, gender, or sexual orientation. And while I’m still learning, every day, how to be a good ally, my promise is to always do my best and be open to improving. You are welcome here. Hate is not.
I think most people overcomplicate things. Luckily, I have a knack for simplifying...well, everything. From my communication style to my design processes, I like to keep things short and to the point rather than wasting time with “fluff.”
I want to empower business owners with the knowledge and tools they need to build a business that gives them the freedom to create the life they want - rather than the life they were handed. I believe we can all rise together.
I believe more folks who identify as women should be millionaires and hold positions of power because when womxn have money, good things happen.
In the afternoons, you can find me:
sipping hot tea and scrolling Tiktok
The one thing I’m most likely to splurge on is:
Shoes and jumpsuits
My zodiac sign is:
If you’re into Human Design, you’ll be interested to know I’m:
a projector with splenic authority
I’m currently obsessed with:
Y2K, bright patterns, linen jumpers, & chunky shoes
What the pandemic taught me:
That I’m austic and have ADHD
My work style is:
listening to a book or comfort show while I design
My interior design style:
eclectic, cottage core, small house living
Night out on the town or night in:
Definitely night in
The color I’m currently crushing on is:
lavender. And green. Oh, and orange.
Learn my 3-step framework to transform any brand from meh to OMG I broke the algorithm. And the best part? It’s easier than you think.