meet amber
the face behind Brand Alchemy
Brand Strategist & Visual Storyteller
I knew from an early age that the “traditional” life wasn’t for me. During my college years, I tried on countless majors but just couldn’t find the right fit. I eventually dropped out and started working at my local co-op while I tried to figure it out.
All I really knew was that I wanted to be creative every day and be my own boss.
Fast forward to 2012: I’d just given birth to my first daughter when I picked up a camera for the first time because the grainy photos on my early model smart phone just weren’t cutting it. I quickly became obsessed with learning all things photography… which eventually led me to design - and I fell in love.
I quit my job in 2015 (yep, I was still at the co-op) and started Brand Alchemy the following year. Since then I’ve worked on hundreds of brand & web design projects for clients all over the world.
FOUR VALUES
BRAND ALCHEMY IS BUILT ON
Authenticity
I’m SO over the flawless grids and the illusion of perfection that’s plagued the digital space for years. I want raw, unfiltered connection. My goal is to always show up as myself - the sober, neurodivergent, single mom that also happens to run this business. 🙂
Respect
Being a good person isn’t a fad. I believe that everyone deserves respect, no matter their race, gender, or sexual orientation. And while I’m still learning, every day, how to be a good ally, my promise is to always do my best and be open to improving. You are welcome here. Hate is not.
Simplicity
I think most people overcomplicate things. Luckily, I have a knack for simplifying...well, everything. From my communication style to my design processes, I like to keep things short and to the point rather than wasting time with “fluff.”
Empowerment
I want to empower business owners with the knowledge and tools they need to build a business that gives them the freedom to create the life they want - rather than the life they were handed. I believe we can all rise together.
MY MISSION
To empower womxn to be independent + wildly rich without the hustle.
I believe more folks who identify as women should be millionaires and hold positions of power because when women have money, good things happen.
In the afternoons, you can find me:
sipping moringa tea and scrolling Tiktok
Ten Non-Design Facts About Me
What I’m most likely to splurge on is:
Shoes and jumpsuits
My zodiac sign is:
Scorpio baaaaybeee!
Favorite recent read:
The Other Einstein by Marie Benedict
I’m currently obsessed with:
feeling good in my 40s
What the pandemic taught me:
That I’m neurodivergent
My work style is:
listening to a comfort show while I design
My interior design style:
eclectic, cottage core, small house living
Night out on the town or night in:
Definitely night in with an edible
Current color obsessions:
My soft summer color palette
workshop
Are you ready to transform your brand?
A live 3-part series to help you develop your brand strategy using the archetypes. I hold one workshop a month. Seats are limited to 10 so I’m able work closely with everyone in the group.
Brand Transformation
coming soon
group learning
One-on-one
