meet Amber secrest

The face behind Brand Alchemy

I knew from an early age that the “traditional” life wasn’t for me. During my college years, I tried on countless majors but just couldn’t find the right fit. I eventually dropped out and started working at my local co-op while I tried to figure it out.

All I really knew was that I wanted to be creative every day and be my own boss.

Fast forward to 2012: I’d just given birth to my first daughter when I picked up a camera for the first time because the grainy photos on my early model smart phone just weren’t cutting it. I quickly became obsessed with learning all things photography… which eventually led me to design - and I fell in love.

I quit my job in 2015 (yep, I was still at the co-op) and started Brand Alchemy the following year. Since then I’ve worked on hundreds of brand & web design projects for clients all over the world. 

Founder, designer, creator, & AuDHD neurodiversity advocate

branding & web design for revolutionaries / for the rule breakers / for the change makers / for the brave

Brand Alchemy is Built on



I’m SO over the flawless grids and the illusion of perfection that’s plagued the digital space for years. I want raw, unfiltered connection. My goal is to always show up as myself - the sober, newly ADHD diagnosed, single mom that also happens to run this business. 🙂


Being a good person isn’t a fad. I believe that everyone deserves respect, no matter their race, gender, or sexual orientation. And while I’m still learning, every day, how to be a good ally, my promise is to always do my best and be open to improving. You are welcome here. Hate is not.


I think most people overcomplicate things. Luckily, I have a knack for simplifying...well, everything. From my communication style to my design processes, I like to keep things short and to the point rather than wasting time with “fluff.”


I want to empower business owners with the knowledge and tools they need to build a business that gives them the freedom to create the life they want - rather than the life they were handed. I believe we can all rise together.

MY                                              MISSION

To empower womxn to be independent + wildly rich

I believe more folks who identify as women should be millionaires and hold positions of power because when womxn have money, good things happen.

without the hustle.

In the afternoons, you can find me:

sipping hot tea and scrolling Tiktok

Ten Non-Design



The one thing I’m most likely to splurge on is:

Shoes and  jumpsuits

My zodiac sign is:

scorpio baaaaybeee!

If you’re into Human Design, you’ll be interested to know I’m:

a projector with splenic authority

I’m currently obsessed with:

Y2K, bright patterns, linen jumpers, & chunky shoes

What the pandemic taught me:

That I’m austic and have ADHD 

My work style is: 

listening to a book or comfort show while I design

My interior design style:

eclectic, cottage core, small house living

Night out on the town or night in:

Definitely night in

The color I’m currently crushing on is:

lavender. And green. Oh, and orange. 


Learn my 3-step framework to transform any brand from meh to OMG I broke the algorithm. And the best part? It’s easier than you think. 

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