When your brand & web design need an upgrade, I’m your gal

Forget late night Pinterest scrolls and cheap, overused designs…

You’ve turned your passion into a business and you’ve poured countless hours into chasing your dream. 

And now? Now you’re at the corner of overwhelmed and maxed out - which is a good thing! 

You know what you want your branding & web design to look like… you just have no idea how to do it yourself and don’t have the time (or desire!) to keep doing it yourself. 

You know it’s time to hang up your DIY hat and embrace the next evolution of your business by entrusting the job with an expert because you know… 

The way your brand looks is the only thing standing in your way. 

let me introduce myself... 

Hi, I’m Amber Secrest

I knew from an early age that the “traditional” life wasn’t for me. During my college years, I tried on countless majors but just couldn’t find the right fit. I eventually dropped out and started working at my local co-op while I tried to figure it out. 

All I really knew was that I wanted to be creative every day and be my own boss.

Fast forward to 2012: I’d just given birth to my first daughter when I picked up a camera for the first time because the grainy photos on my early model smart phone just weren’t cutting it. I quickly became obsessed with learning all things photography… which eventually led me to design - and I fell in love. 


I love helping folks visually communicate their brand story so they can create the life and business their soul yearns for. 

I quit my job in 2015 (yep, I was still at the co-op) and started Brand Alchemy the following year. Since then I’ve worked on hundreds of brand & web design projects for clients all over the world. 

Did I finally find my passion? Absolutely I did. 

To empower womxn to be independent + wildly rich → without the hustle.

My mission

I believe more folks who identify as women should be millionaires and hold positions of power because when womxn have money, good things happen.

Brand Alchemy is Built on Four Values


I’m SO over the flawless grids and the illusion of perfection that’s plagued the digital space for years. I want raw, unfiltered connection. My goal is to always show up as myself - the sober, newly ADHD diagnosed, single mom that also happens to run this business. 🙂



Being a good person isn’t a fad. I believe that everyone deserves respect, no matter their race, gender, or sexual orientation. And while I’m still learning, every day, how to be a good ally, my promise is to always do my best and be open to improving. You are welcome here. Hate is not. 



I think most people overcomplicate things. Luckily, I have a knack for simplifying...well, everything. From my communication style to my design processes, I like to keep things short and to the point rather than wasting time with “fluff.”



I want to empower business owners with the knowledge and tools they need to build a business that gives them the freedom to create the life they want - rather than the life they were handed. I believe we can all rise together.


Ten Non-Design Facts About Me

In the afternoons, you can find me

sipping hot tea and snacking on frozen strawberries

The one thing I’m most likely to splurge on is

something I found on Tiktok

My zodiac sign is


If you’re into Human Design, you’ll be interested to know I’m a

Projector with splenic authority

I’m currently obsessed with

linen jumpers and chunky boots

What the pandemic taught me:

I have ADHD

On rainy days, I like to

slam popcorn in front of a cozy fire and watch reruns of Schitts Creek

The interior design style I’m currently loving is

a mix of organic modern and cottagecore

Night out on the town or night in:

Definitely night in

The color I’m currently crushing on is

burnt orange

Curious what working with me looks like?

I’ve been doing this for a long time and I’ve found it goes much smoother if we keep it simple. Here’s a breakdown of what that process looks like. 

Meet & Greet

Fill out the form on the Contact page to schedule a Zoom chat. We’ll discuss your project, my process and I’ll answer any questions you may have. If we’re a good fit, we’ll set a start date. 

Design & Refine

On your start date, I’ll begin designing your project and you should receive the first draft within 1-2 days. You’ll have a chance to give me your feedback to refine the design. 

Prep Work

Sign your contract, pay your deposit and share any assets I need for your project. 


Once the design is approved, I build your web page on the platform of your choice. When it’s ready, I’ll send it to you for review. After it’s approved, you’ll receive the final invoice. 

You’re search is over. Let’s get this party started.

Schedule a call to discuss your project and lock in your date.

book your call

It’s time to stop putting your brand image on the back burner and step into the next evolution of your business. 

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