meet amber

the face behind Brand Alchemy

Brand Strategist & Visual Storyteller

I knew from an early age that the “traditional” life wasn’t for me. During my college years, I tried on countless majors but just couldn’t find the right fit. I eventually dropped out and started working at my local co-op while I tried to figure it out.

All I really knew was that I wanted to be creative every day and be my own boss.

Fast forward to 2012: I’d just given birth to my first daughter when I picked up a camera for the first time because the grainy photos on my early model smart phone just weren’t cutting it. I quickly became obsessed with learning all things photography… which eventually led me to design - and I fell in love.

I quit my job in 2015 (yep, I was still at the co-op) and started Brand Alchemy the following year. Since then I’ve worked on hundreds of brand & web design projects for clients all over the world. 




I’m SO over the flawless grids and the illusion of perfection that’s plagued the digital space for years. I want raw, unfiltered connection. My goal is to always show up as myself - the sober, neurodivergent, single mom that also happens to run this business. 🙂


Being a good person isn’t a fad. I believe that everyone deserves respect, no matter their race, gender, or sexual orientation. And while I’m still learning, every day, how to be a good ally, my promise is to always do my best and be open to improving. You are welcome here. Hate is not.


I think most people overcomplicate things. Luckily, I have a knack for simplifying...well, everything. From my communication style to my design processes, I like to keep things short and to the point rather than wasting time with “fluff.”


I want to empower business owners with the knowledge and tools they need to build a business that gives them the freedom to create the life they want - rather than the life they were handed. I believe we can all rise together.


To empower womxn to be independent + wildly rich without the hustle.

I believe more folks who identify as women should be millionaires and hold positions of power because when women have money, good things happen.

In the afternoons, you can find me:

sipping moringa tea and scrolling Tiktok

Ten Non-Design Facts About Me

What I’m most likely to splurge on is:

Shoes and jumpsuits

My zodiac sign is:

Scorpio baaaaybeee!

Favorite recent read: 

The Other Einstein by Marie Benedict

I’m currently obsessed with:

feeling good in my 40s

What the pandemic taught me:

That I’m neurodivergent

My work style is: 

listening to a comfort show while I design

My interior design style:

eclectic, cottage core, small house living

Night out on the town or night in:

Definitely night in with an edible

Current color obsessions:

My soft summer color palette


Are you ready to transform your brand?

A live 3-part series to help you develop your brand strategy using the archetypes. I hold one workshop a month. Seats are limited to 10 so I’m able work closely with everyone in the group. 

Brand Transformation

coming soon

group learning



Private sessions to help you develop your client attracting brand strategy using the archetypes. This is a customized experience to meet your needs. Limited to 3 per month.

Brand Transformation