Brand Diagnostic Session
A focused session to assess your brand, clarify your positioning, and map your exact scope. Required before any intensive begins.
01
Kick-off & Research
Your intensive opens with a deep 90-minute kick-off. I disappear into the work — research, strategy, and two complete brand concepts.
02
Choose Your Direction
Two design concepts presented. I walk you through each — the thinking, the visual language, the approach. You choose. Everything moves that way from here.
03
Brand Locked, Site Previewed
Final brand approved. A homepage mockup gives you a preview of the site before a single page is built — so you go into the website phase with full confidence.
04
Build & Handoff
Website designed and built in Showit. Review, final approval, all files and access delivered. You launch with everything you need.
05
Credited toward any package
START HERE — REQUIRED FOR ALL PACKAGES
Brand Diagnostic Session
Before we build anything, we need to understand your business, your goals, and what's standing between you and the clients you want. This is that session.
WHAT HAPPENS
Focused brand clarity session
We assess your current brand honestly — what's working, what isn't, and what's standing between you and the clients you want. We clarify your positioning and surface what makes your business genuinely distinct.
1 CALL — 90 MIN
Custom proposal delivered within 48 hours
We assess your current brand honestly — what's working, what isn't, and what's standing between you and the clients you want. We clarify your positioning and surface what makes your business genuinely distinct.
1 CALL — 90 MIN
WHY IT MATTERS
You leave knowing exactly what you need — and why
Scope is locked before any intensive begins — no surprises
Projects are priced correctly, not guessed
Every decision in your intensive traces back to this session
$500
investment:
CORE PACKAGE
The Essentials
A complete brand identity and five-page Showit website, built as one cohesive system. For the service business that has outgrown a DIY brand and is ready for something that finally reflects the quality of their work.
THE PROCESS
Brand Diagnostic Session
Strategy and scope confirmed. Intensive booked.
1 CALL — 90 MIN
Kick-off Call
90 minutes into your business, your clients, and your goals. Research and creative work begins immediately after.
Call 1 — 90 min
WHAT YOU GET
Logo suite — primary, secondary, and mark
Color palette
Typography system
Brand guide
$8500
investment:
PREREQUISITE
WEEKS 1–2 · BRAND
Brand Concept Presentation
Two creative concepts presented and walked through in full. You choose your direction — everything from here moves that way.
Call 2 — 60 min
WEEKS 1–2 · BRAND
Direction chosen
Brand Approval + Homepage Preview
Refined brand presented for final sign-off. A homepage mockup shows how the brand lives on the web — so you go into the build with full confidence.
Call 3 — 60 min
WEEKS 1–2 · BRAND
Brand locked
Website Design & Build
Full five-page site designed and built in Showit. Social templates and launch graphics built alongside.
I work
WEEK 3 · WEBSITE
Website Review & Handoff
You review the completed site. Revisions, final approval, all files and access delivered.
Call 4 — 45 min
WEEK 3 · WEBSITE
Complete
Brand Identity
5-page Showit website — Home, About, Services, Contact, Blog
Homepage mockup presented before the full build
Website
Social media templates
Website launch announcement graphics
Launch Assets — Included
Duration:
3 weeks
Brand:
2 weeks
Website:
1 week
Your Calls:
4 + Diagnostic
Signature PACKAGE
The Signature
For the service business that needs the complete system — a larger site, additional collateral, marketing materials, and everything else your business requires. Scope is set in your Brand Diagnostic so the price reflects the actual work.
THE PROCESS
Brand Diagnostic Session
Strategy and scope confirmed. Intensive booked.
1 CALL — 90 MIN
Kick-off Call
90 minutes into your business, your clients, and your goals. Research and creative work begins immediately after.
Call 1 — 90 min
WHAT YOU GET
Logo suite — primary, secondary, and mark
Color palette
Typography system
Brand guide
PREREQUISITE
WEEKS 1–2 · BRAND
Brand Concept Presentation
Two creative concepts presented and walked through in full. You choose your direction — everything from here moves that way.
Call 2 — 60 min
WEEKS 1–2 · BRAND
Direction chosen
Brand Approval + Homepage Preview
Refined brand presented for final sign-off. A homepage mockup shows how the brand lives on the web — so you go into the build with full confidence.
Call 3 — 60 min
WEEKS 1–2 · BRAND
Brand locked
Website Design & Build
Full five-page site designed and built in Showit. Social templates and launch graphics built alongside.
I work
WEEK 3-4 · WEBSITE & deliverables
Website Review & Handoff
You review the completed site. Revisions, final approval, all files and access delivered.
Call 4 — 45 min
WEEK 3-4 · WEBSITE & deliverables
Complete
Brand Identity
Full Showit website — scope set in Brand Diagnostic
Sales pages and marketing materials
Website
Social media templates
Website launch announcement graphics
Collateral & Launch — Included
Duration:
4 weeks
Brand:
2 weeks
Website:
2 week
Your Calls:
4 + Diagnostic
Blog setup and complex functionality as needed
Homepage mockup presented before full build
Additional collateral scoped in your Brand Diagnostic
Signature is for you if:
Your site needs more than 5 pages
You need sales pages or a lead generation system
Your blog needs custom functionality
You need branded collateral beyond the website
$12,000
investment:
Starting from
ADD-ONS
Need more?
Two optional additions — one for the Brand Diagnostic, one for any package. Both designed to solve the problems that come up most.
ADD-ON TO THE BRAND DIAGNOSTIC
Copy Audit
We review your existing website copy together on the call. I tell you what's working, what's hurting conversions, and what the key messages need to be. My written recommendations go into your proposal.
Extends the session to ~2 hours
Total with audit: $750 — credited toward any package.
Reviewed live together — real-time reactions, not just notes
Honest assessment of what's working and what isn't
Voice and tone — does it actually sound like your business
Key messages that need to land before someone picks up the phone
Written recommendations in your proposal — actionable with or without the copy upgrade
+$250
investment:
UPGRADE — AVAILABLE WITH ANY PACKAGE
Website Copy
Full website copy for every page, written in your voice — by someone who already knows your brand inside out. Written after brand direction is chosen so the voice is informed by the visual language. One complete system, built together.
ADDS 1 WEEK TO TIMELINE
+$2,000 with Essentials / from +$3,000 with Signature (final price determined in Brand Diagnostic)
Written after brand direction is chosen — voice informed by the brand
Headlines, body copy, and CTAs for every page
One round of revisions included
Signature copy price set in Brand Diagnostic based on page count
investment:
Starting from
$2,000
my clients have been featured in:
Every project starts with a Brand Diagnostic Session
