Logos are an important part of your brand identity but have you considered spicing it up with logo variations and design elements? 

Not only do they help aesthetically, they help establish a unique visual identity so you can stand out and create a sense of familiarity and trust with your customers. 

In this blog, I’m going to go over the different logo variations and how you can use them to enhance your visual brand.

Logo Submark

A logo submark is a smaller version of your main logo that can be used in a variety of contexts. For example, if your main logo is a full-color, detailed design that is difficult to reproduce at a small size, a submark can be a simplified version of your logo that is more versatile and can be used on social media, business cards, and other small-scale applications. 

The advantage of using a submark is that it allows for consistency and recognition of your brand in different formats and sizes.

Logo Variations

Logo variations are different versions of your main logo that are designed to be used in specific contexts. For example, you might have a horizontal version of your logo for use on your website and a vertical version for use on social media. Or, you might have a black and white version of your logo for printing on promotional materials and a full-color version for use on your website and marketing materials.

This allows for flexibility and adaptability of your brand, while still maintaining its consistency and recognition.

Branding Elements

Branding elements are additional visual elements that are associated with your brand, such as your company’s color palette, font choices, and imagery. These elements help to create a consistent look and feel across all of your branding materials and help to reinforce your brand’s visual identity.

When using logo submarks, logo variations, and branding elements, it’s important to be consistent and strategic in their application.

Here are some tips for using these tools effectively:

01 Create a brand style guide

A brand style guide is a document that outlines the specific elements of your brand, such as your logo, color palette, font choices, and imagery. This guide should be used as a reference for all branding materials, ensuring that your brand elements are used consistently across all channels.

02 Use your logo consistently

Your main logo should be the foundation of your brand identity. Use it consistently on all of your materials, including your website, social media profiles, and print materials.

03 Use your logo submark and logo variations strategically

Choose the right version of your logo for the right context. For example, use your horizontal logo on your website and your vertical logo on your social media profiles.

04 Be consistent

Consistency is key when it comes to using logo submarks, logo variations, and branding elements. By using these tools consistently and strategically, you can create a strong and cohesive brand that is easily recognizable and differentiated from your competitors.

Logo submarks, logo variations, and other branding elements can enhance your brand’s presence and recognition, but it all starts with your brand strategy. 

Before you start designing your brand, it’s important to have a clear brand strategy in place to serve as the foundation for all of your marketing efforts.

If this is something you need help with, I’ve got just the thing for you. 

I’ve created a free workshop that teaches you my exact process for clarifying your brand strategy and design style – and you can access it immediately. Sign up with the form below.