5 Features Every Coaching Website Needs

In the competitive world of coaching, having a standout online presence is non-negotiable. Your website is kind of like your digital handshake and is often the first touchpoint you have with potential clients. That’s why it needs to reflect the quality of your work while doing the heavy lifting behind the scenes to  enhance your search engine rankings. 

That being said, here’s the lowdown on the five must-have features for your coaching website, backed by some real-world stats.

1. Distinct Branding and Professional Design

Did you know that it takes about 50 milliseconds (that’s 0.05 seconds!) for users to form an opinion about your website? This is why it’s so important to create an immediate connection with visitors through distinct branding. 

You can do this by incorporating elements like a consistent color scheme, modern fonts, and high-resolution images that reflect your coaching style. And be sure to include at least one professional headshot with a compelling tagline that clearly communicates what you do. These tweaks will boost your online cred and SEO value.

2. Engaging, SEO-Optimized Content

The heart of your site is content that resonates with your audience and search engines alike. Pepper your site with keywords specific to your coaching niche and make it a point to create keyword rich content for your blog – businesses with blogs get 55% more visitors than businesses that don’t. Leveraging this statistic, spend some time doing keyword research, find out what people are searching for, and create content that answers their questions.

3. Client Testimonials and Success Narratives

This is huge: 92% of consumers read online reviews and testimonials when considering a purchase. So, those glowing reviews from your clients? They’re worth their weight in gold. 

Incorporate social proof throughout your website with client testimonials. They not only add credibility; they also enhance your website’s SEO with phrases like “transformative coaching experiences” or “successful client coaching journey”.

4. User-Friendly Navigation with Effective CTAs

You’ve got 3 seconds – that’s how long people typically wait for a website to load before bouncing. Once they’re in, make sure they can find their way around easily with clear menus, simple layouts, and direct calls-to-action, like “Book Now” or “Learn More”. The golden rule? Never make them have to hunt down the button they’re looking for. This will increase your conversion rates and make the user experience more enjoyable.

5. Mobile-Responsive Design with Quick Load Times

Nobody likes to wait – in fact, 53% of mobile users leave a page if it takes longer than 3 seconds to load. So make sure your site loads fast and looks fab whether it’s on a phone, tablet, or computer. Mobile devices account for approximately half of the web traffic worldwide, so it’s imperative your site is mobile-friendly. You can achieve this by using a platform that makes mobile responsiveness easy (ahem, Showit), optimizing your images, and eliminating excessive code where it’s not needed. 


So there you have it – building a client-attracting powerhouse of a website isn’t rocket science, it’s about making it personal, practical, and adding a little bit of pizzazz (cue the jazz hands 👐🏻). By incorporating these essential features, you not only enhance the aesthetic appeal of your site but also its visibility and effectiveness in attracting and retaining clients. Remember, your website is as much a part of your coaching toolkit as your expertise. Regular updates and SEO audits are key to staying relevant and visible in the ever-evolving digital landscape.

Ready to make your online presence as impactful as your coaching? Check out the template shop or explore my design services.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

View Comments


Do You Know Your Brand Archetype?

take the quiz

If you're struggling to stand out, archetypes are a powerful tool you can use to in your branding to shape your messaging and your visuals so you can connect with your audience on a deeper level.