Let’s start with what brand strategy is exactly. It’s essentially your long-term plan to create a unique brand identity for your business that sets you apart from your competitors so you can stand out in your market and attract the right clients to your business. A good brand strategy can be the difference between a […]
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This is a common question.
And it can be confusing because there’s so much that goes into running a successful online business (whether that’s coaching, services, or courses) that all the information out there can get jumbled and it leaves you feeling like,
W.t.f.
…with no idea where to start.
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Do You Know Your Brand Archetype?
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If you're struggling to stand out, archetypes are a powerful tool you can use to in your branding to shape your messaging and your visuals so you can connect with your audience on a deeper level.
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